Axciom uses text messaging to get connected with their audience at a trade show

June 29, 2009

By: Eyeing Marketing

Every time a company is going to exhibit at a conference/trade show, marketers rush to create marketing materials and buy giveaways to hand out to potential customers.  For many years and still now, marketers believe that the only way to pursue prospects to stop by their booth is by showcasing the product or service and by giving away those groovy giveaways.  Although, this tactic does work, there are new ways on how to get people at the booth without having an eager sales person tackle them down as they walk down the aisle. 

So, what’s another option to pursue prospects to stop the booth and provide you with their information?
 
Texting!

Online Coupons vs Print Coupons

July 2, 2009

By: Eyeing Marketing

With an unemployment rate of 9.5% (as of June 2009 according the Bureau of Labor Statistics), there are millions of folks that are struggling financially.  Of course, when someone is placed in a bad financial situation they tend to change their buying patterns and look for ways on how to reduce their cost in order to stretch every dollar – turning to coupons. 

Of course, companies don’t want to lose any or anymore revenue, so in order to entice people to purchase from them they offer discounts - coupons.  Coupons have been around for a very long time and it all began with print coupons.  However, times have changed and now coupons are also available online.  Online coupons have revolutionized the world of coupons, but in a good way.  This is a great example on how a valuable marketing tool adapted to change.

So, what’s better – online or print coupons? 

B2B Marketers – Should Age be Incorporated into the Messaging?

June 24, 2009

By: Eyeing Marketing

B-to-B marketers have always been very conservative and proper when it comes to their communication in their marketing materials.  Not only are they conservative, but they also tend to provide the same messaging to their entire audience – marketing assistants, marketing managers, VPs, and CMOs.  Every marketer has there own reason on why they use the same messaging, but is that the right tactic?

Online Promotions: How tricking people with certain landing pages can get you into trouble!

June 26, 2009

By: Bob Ross

Would you consider this online program to be misleading?

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Who’s used this type of program?

There are many companies that have paired with Webloyalty.com the past few years, such as:  Pizza Hut, LillianVernon.com, Barnes & Noble, American Greetings.com and TigerDirect.com - just to name a few.

Is it deceptive marketing?

7 ways to deal with marketers who keep messing-up (Unscrewing the Screw-Ups)

July 1, 2009

By: Tamara Rasberry

You’ve done your job to make your marketing department successful by hiring the best marketers you could find, keeping the lines of communication open between your team, providing the necessary tools, offering praise, incentives and guidance to your staff.  Unfortunately, even when you’re the best boss and provide your team with the tools they need, the department sometimes ends up with a marketer who keeps messing up – missing deadline, forgetting projects, not proof reading correctly, etc.

Why does this happen?