Who’s Eyeing Marketing?

Eyeing Marketing started in January 2008 as a blog and focused on reviewing, analyzing and critiquing marketing promotions from different industries. In June 2009, Eyeing Marketing re-launched their website and in September 2009 added new categories. The focal point of the new categories is to review other areas of marketing.

Categories: Promotions that Rock and Suck, Social Media Report Card, Diversity Awards & Disappointments, Marketing Truth-O-Meter, and Marketing Tips.

Eyeing Marketing wants to accomplish these 5 goals:

1) Show marketers what their peers from different industries are producing.

2) Tell marketers why the marketing promotion either rocks or sucks.

3) Help marketers generate new marketing ideas.

4) Show marketers the types of promotions they’re not doing, but should.

5) What to avoid and how they can improve their marketing promotions.

It’s Eyeing Marketing’s philosophy that education is the key to a marketer’s success.

What Type of Marketing Articles Does Eyeing Marketing Provide?

Promotions that Rock and Suck: Provides samples of marketing promotions that either rock or suck.

Social Media Report Card: Reviews and grades the social networking sites of B2B and B2C companies.

Diversity Awards & Disappointments: Acknowledges companies that include diversity into their marketing promotions, as well as companies that do not embrace it.

Marketing Truth-O-Meter: Reviews promotional messaging to find out if it’s truthful or false advertising.

Marketing Tips: Provides helpful tips on how to improve marketing efforts, save money, or improve oneself to become a better marketer.

What Type of Educational Videos Does Eyeing Marketing Provide?

EM TV: Educational videos on how marketers could improve their marketing efforts.

What Other Features Does Eyeing Marketing Provide?

Marketing Talk: A forum where marketers can talk about anything –job, co-workers, marketing, what’s going on in the industry, or advice - in an anonymous format.

What type of promotions does Eyeing Marketing Cover?

Eyeing Marketing doesn’t believe in discrimination, so they cover every marketing method - direct mail, email, online, print ads, billboard ads, banner ads, landing pages, TV commercials, fliers, inserts, social media, company taglines/slogans, guerilla marketing, surveys, and search engine marketing.

Why does Eyeing Marketing do what it loves to do?

Eyeing Marketing loves marketing and wants to see everyone in the marketing world succeed. It’s Eyeing Marketing’s goal to help marketers become better marketers by helping them generate new ideas, question what they’ve been doing (good and bad), avoid bad habits, and learn from their peers by showing the types of promotions that have been created.