How to be sexual in your promotion, but in a tasteful way!
August 12, 2009
By: Eyeing Marketing
We all know that sex sells, but unfortunately not every marketer can use a half naked model to sell a product or service, especially if he/she is in the B-to-B arena. Marketers always have to be cautious on the type of image they decide to place on their promotion because some people could find it offensive. Right now, there are a few industries that can get away with a sleazy promotion, for example fashion, music, adult entertainment, and occasionally the food industry (remember the Burger King commercial of Paris Hilton washing the car).
Since sex sells, how can marketers who can’t be too risqué do a promotion that’s very sexual? Can it be done in a tasteful manner?
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7 Tips to Cut Fulfillment Costs and Improve Profitability on Direct Mail Campaigns
August 6, 2009
By: Ayal Latz, President, a2b Fulfillment, Inc.
In some campaigns you might plan on mailing something with the printed material. Or, there may be a bounce-back offer that you fulfill to the people who respond. Here are some saving tips for any of your fulfillment needs..........
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Steps on How to Overcome a Scandal
July 29, 2009
By: Carrie Aker
Public Scandal – you’ve probably seen it or perhaps had to deal with it at some point. More and more companies are running into issues with either employees causing problems by posting inappropriate images online or having a major product failure. Remember, the three KFC employees who posted photos of themselves bathing in the restaurant sinks on their MySpace page? Also, when several cats and dogs died in 2007 after they ate contaminated products from Menu Foods. This is news that can do serious damage to a company and its image. So, how do you handle this type of situation if it happens to your company?
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Marketers – Beware When it Comes to Text Messaging Sweepstakes
July 27, 2009
By: Bob Ross
Text messaging sweepstakes have become very popular, especially in the reality shows arena. These reality shows have taken sweepstakes to next level by not only using the internet to allow people to enter, but also a mobile phone. People can simply grab their phone and text message while sitting in the couch to enter a sweepstake. This makes it easy for the audience to get involved without doing much. Although, this new medium is a great way to get people involved, it can create some issues for marketers, which they need to be aware of.
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Marketing Tips
Marketers – Beware When it Comes to Text Messaging Sweepstakes
July 27, 2009
By: Bob Ross
Text messaging sweepstakes have become very popular, especially in the reality shows arena. These reality shows have taken sweepstakes to next level by not only using the internet to allow people to enter, but also a mobile phone. People can simply grab their phone and text message while sitting in the couch to enter a sweepstake. This makes it easy for the audience to get involved without doing much. Although, this new medium is a great way to get people involved, it can create some issues for marketers, which they need to be aware of.
Marketing Tips
6 Tips on how to make your website interactive
July 15, 2009
By: Carrie Aker
The rise of social media and online interactive marketing has changed the way companies are approaching their market. Now, it’s very important that companies (no matter what industry they’re in) engage with their customers on a more social level that allows everyone to speak freely. It’s all about constant networking and communication!
Besides using Twitter, Facebook, Myspace, and other similar sites as the method to interact with your audience, what are your other options? Your website! But, how do you use your website to keep your audience coming back and reengaging with your company and products?
Marketing Tips
8 Techniques That You Need to Apply to Your Word-of-Mouth Campaign
June 5, 2009
By: Karen Byer
There is little debate that word-of-mouth marketing, also known as viral marketing, is the cheapest and most effective way to market a product or service. As many of you know, it is immensely powerful and usually it has a far greater impact than what you get from a TV commercial, direct mail, email, radio or a print campaign.
According to Social Media Playground, word of mouth marketing and online marketing is expected to grow to an astounding 27 percent of overall marketing expenditures by 2012, up from 7 percent in 2002.
Many of you are already producing word-of-mouth campaigns, but are you utilizing every method? The days of “tell a friend” or “forward this email to your friends/colleagues” is long gone, now it’s all about being more interactive. Here are 8 word-of-mouth methods (with the help from the Word of Mouth Marketing Association) that you can apply to your marketing.....