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Promotional taglines that are catchy, fun, and connection builders!

March 9, 2010

Find out what NBC's new show Parenthood, Wisconsin Cheese, and Febreze Sport said to their audience that rocked our world!

 


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Cars.com uses an email promo to persuade prospects to visit their site before purchasing a car. Was it good or bad?

February 16, 2010

Emails should be simple and to the point.  Right, marketers?  After all, this makes it easier for the receiver to view what you have to offer as the person skims through his/her inbox.  However, it’s not just about creating a simple email to state the facts and benefits….oh, no!  It’s also about substance – ya know, back-up data/information to prove your claims!

Cars.com sent a promotional email.........


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Find out how the Fairfax Community Church is trying to persuade the young to join their services (church)!

February 3, 2010

By: Eyeing Marketing

Religion organizations operate like a business - they have a yearly budget, operational expenses, customers (followers) they have to keep happy in order to persuade them to come back, attract new prospects (followers), and find ways on how to connect with their constant changing behavioral market.  Whoever thought religious organization have it easy….they’re wrong!

Fairfax Community Church is trying to...........


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Disney is all about giving, but this time not with money!

January 19, 2010

By: Eyeing Marketing

Every year, companies throughout the world give money to charities as a way to give back to the community.  Some companies are very open about their contributions and others don’t care for the attention.  Heck, as long as companies give that’s all that matters.  However, giving back to the community doesn’t always involve money.  There are certainly other ways to give back and not only by you but also by your customers and prospects.

Disney promoted their new volunteering campaign that...................


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Popular articles

Promotions that Rock And Suck

Billboard Ads

Jetblue Billboard

May 28, 2008

By: Eyeing Marketing 
 
Jetblue has a new ad campaign that has been hitting the streets the last couple of weeks and I can describe it with one word.....DUMB!  Every time I see their ads when the bus passes by or while I ride the subway, I shake my head wondering how the hell did their agency con them into approving this campaign.  However, it wasn’t until last week when  Jetblue truly made me speechless when I saw their billboard ad on the highway that said in big letters….”THANK YOU FOR NOT FLYING.”   I love to travel, so as a consumer and not as a marketer, I reacted and asked myself why the heck are they thanking me for not flying with them.

Why would an airline company thank people for notflying?

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Promotions that Rock And Suck

Print Ads

Print Ads for the Gay Market – Wamu, Diet Pepsi, Avis, Travelocity, Orbitz, Bud Light

April 16, 2008

 

By: Eyeing Marketing 

By now, most of you know that the gay market is booming and many big corporations are rushing to get a piece of the pie.  However, marketing to the gay community didn’t happen over night and required research and agencies that specialized in marketing to this market.  All this required a lot of $$$$, so of course Mom and Pop stores couldn’t just jump in the pool with the big boys.  This is“one” of the reasons why you only see advertisements of big corporations in gay magazines and events.

Here are some examples of print ads from Washington Mutual,Diet Pepsi, Avis, Travelocity, Orbitz, and Bud Light.....

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Promotions that Rock And Suck

Promotional Taglines and Slogans

Company Slogans/Taglines

March 19, 2008

By: Eyeing Marketing

How many of you have a slogan/tagline for your company and/or product?  As i browsed the internet today looking at different websites from all industries, I was able to answer that question on my own.....NOT MANY OF YOU!  Ummmm......let me ask you a couple of questions marketers, if someone saw your logo for the first time would they know what you offer?  What do you want your market to remember you as…a name or an expert of your field?  When someone’s visits a webpage, what do you think they normally pay attention to? 

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