Find out how the Fairfax Community Church is trying to persuade the young to join their services (church)!
February 3, 2010
By: Eyeing Marketing
Religion organizations operate like a business - they have a yearly budget, operational expenses, customers (followers) they have to keep happy in order to persuade them to come back, attract new prospects (followers), and find ways on how to connect with their constant changing behavioral market. Whoever thought religious organization have it easy….they’re wrong!
Fairfax Community Church is trying to...........
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Playboy’s Postcard – It’s All About the Logo!
December 1, 2009
By: Eyeing Marketing
Besides including product/service information on a postcard, what else do you think is needed? I’m sure the first thing you would say is the logo – right? Secondly, a tagline to let their receiver know what the heck the postcard is all about or the company tagline to reinforce the organization’s mission. The answer to this question varies; it just depends on how well you’ve branded your logo and/or company name.
Here's what Playboy did............
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Acknowledging people’s life struggles - a great way to show them you care & understand them. Right, CVS?
September 14, 2009
By: Eyeing Marketing
What happens when you acknowledge your audiences’ struggles in your marketing promotion? You end up building a connection with viewers. It’s all about that “connection.” The reason you build a connection is because the viewer can relate to the marketing message and it provides a solution to their problem. Everyone wants to solve their problems, no matter what they are.
CVS rocks because they created a direct mail piece that...........
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Honey Bunches of Oats direct mail campaign – how they made it interactive!
July 7, 2009
By: Eyeing Marketing
The day of when marketers could get away with a simple direct mail piece with only the basics - information about the product or service and special offer or discount- is long gone. Social media has changed the way people within certain demographics view marketing promotions. Marketers need to remember that people’s attitudes and patterns change every year and it’s important that they adapt to these changes in order to create effective campaigns.
Post’s Honey Bunches of Oats cereal produced a direct mail campaign that not only offered a sample of their cereal, but also............
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Jetblue Billboard
May 28, 2008
By: Eyeing Marketing
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Print Ads for the Gay Market – Wamu, Diet Pepsi, Avis, Travelocity, Orbitz, Bud Light
April 16, 2008
By: Eyeing Marketing
By now, most of you know that the gay market is booming and many big corporations are rushing to get a piece of the pie. However, marketing to the gay community didn’t happen over night and required research and agencies that specialized in marketing to this market. All this required a lot of $$$$, so of course Mom and Pop stores couldn’t just jump in the pool with the big boys. This is“one” of the reasons why you only see advertisements of big corporations in gay magazines and events.
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Promotional Taglines and Slogans
Company Slogans/Taglines
March 19, 2008
By: Eyeing Marketing
How many of you have a slogan/tagline for your company and/or product? As i browsed the internet today looking at different websites from all industries, I was able to answer that question on my own.....NOT MANY OF YOU! Ummmm......let me ask you a couple of questions marketers, if someone saw your logo for the first time would they know what you offer? What do you want your market to remember you as…a name or an expert of your field? When someone’s visits a webpage, what do you think they normally pay attention to?