Case Design/Remodeling, Inc. Produces Events to Educate & Persuade their Audience on Why They Rock

August 4, 2009

By: Eyeing Marketing

Having a nice website and portfolio can easily persuade those individuals who know what they want and need to buy your service or product.  It becomes “somewhat” of an easy sale.  However, what about the undecided?  Trying to persuade the undecided is another story and it involves a lot more work. 

There are two types of undecided folks – 1. people that don’t really need the product/service, but it’s in the back of their mind 2. people who are interested in the product/service, but are not sure if they should use you or your competitors.  This is why it’s crucial for a marketer to come up with a cost effective method to persuade these undecided folks.   What’s a good method?

Case Design/Remodeling, Inc. found a good method.............

Axciom uses text messaging to get connected with their audience at a trade show

June 29, 2009

By: Eyeing Marketing

Every time a company is going to exhibit at a conference/trade show, marketers rush to create marketing materials and buy giveaways to hand out to potential customers.  For many years and still now, marketers believe that the only way to pursue prospects to stop by their booth is by showcasing the product or service and by giving away those groovy giveaways.  Although, this tactic does work, there are new ways on how to get people at the booth without having an eager sales person tackle them down as they walk down the aisle. 

So, what’s another option to pursue prospects to stop the booth and provide you with their information?
 
Texting!

Want to know how to get customers coming back? Have special events…right Whole Foods?

April 7, 2009

By: Eyeing Marketing

Events are great because it’s a function that allows people to mingle, meet new people or gather with old friends/family, and celebrate an occasion.  However, people are no longer the only ones doing events because companies have also joined the club (for many years now) by producing special functions for their audience.  Why?  Companies are using these events as another tool to reach out to their target market in order to pursue them to join the fun and at the same time look at what the company has to offer and hopefully purchase their products or services.  Sounds fantastic and simple, huh?  It is, if it’s done right!

Whole Foods did.......

Are Company Taglines Important for an Exhibition Booth? Does GraybaR and Business Transformation Agency’s Tagline Rock?

March 17, 2009

By: Eyeing Marketing

Last week, we stopped by the Washington Convention Center to see the booths of the latest government IT and security products.  Unfortunately, the exhibition booths at the show were not very impressive and the majority of the 10 x10 booths did not stand out.  It’s amazing that marketers lack creativity when it comes to exhibition, but that’s another story.  Thankfully, each booth did include a company name and logo.  However, it was surprising to see at the show that many marketers didn’t include a tagline with their company name in order to tell those IMPORTANT potential prospects who skim at booths by company name what they’re all about. Crazy, huh?

Including a tagline with a company name is important because you want to be able to......