Axciom uses text messaging to get connected with their audience at a trade show
June 29, 2009
By: Eyeing Marketing
Every time a company is going to exhibit at a conference/trade show, marketers rush to create marketing materials and buy giveaways to hand out to potential customers. For many years and still now, marketers believe that the only way to pursue prospects to stop by their booth is by showcasing the product or service and by giving away those groovy giveaways. Although, this tactic does work, there are new ways on how to get people at the booth without having an eager sales person tackle them down as they walk down the aisle.
So, what’s another option to pursue prospects to stop the booth and provide you with their information?
Texting!
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Mobile Marketing – Match.com: It’s all about having the right landing page!
June 8, 2009
By: Eyeing Marketing
Since mobile marketing is all we talk about these days, it is important that marketers pay attention to what their peers are doing with their mobile campaigns. Why not learn from those who are already doing it, right? Don’t think that mobile marketing is just about placing a link or a banner in order to get traffic to your mobile site…..no, no, no, it goes beyond that. A banner/link advertisement is just the first part of mobile marketing, however, the second part is the most important - landing page.
There are three reasons why a landing page for mobile marketing is important..........
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Mobile marketing anyone? PA said heck ya, and put themselves in front of mobile internet users.
October 8, 2008
By: Eyeing Marketing
Mobile marketing is definitely the new “in” thing these days and marketers must be thrilled to have found another way to put themselves in front of their audience. Uh La La…it must be Christmas. :-) So, is everyone doing it? Nope! Unfortunately, there are some marketers that don't adapt to change, so it takes them a while before they start implementing new trends. Sad, huh.
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