Marketing Cop
Promotions that Rock And Suck

Axciom uses text messaging to get connected with their audience at a trade show

June 29, 2009

By: Eyeing Marketing

Every time a company is going to exhibit at a conference/trade show, marketers rush to create marketing materials and buy giveaways to hand out to potential customers.  For many years and still now, marketers believe that the only way to pursue prospects to stop by their booth is by showcasing the product or service and by giving away those groovy giveaways.  Although, this tactic does work, there are new ways on how to get people at the booth without having an eager sales person tackle them down as they walk down the aisle. 

So, what’s another option to pursue prospects to stop the booth and provide you with their information?
 
Texting!


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Have you used a banner ad to promote texting? If not, bad marketer, at least the Washington Post is on the ball.

August 29, 2008

By:  Eyeing Marketing

Since texting is the next big thing in marketing, why aren’t marketers doing special promotions to collect numbers from their prospect in order to use it in the future for promotions.  Since cell phone are very personal to an individual, spamming using a 3rd party would only create anger instead of acceptance, so gathering data on your own and having permission from an individual would generate a better response.

The Washington Post placed a banner ad on their homepage to promote......


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Texting Marketing – Have you started? U.S. Airways has begun in order to get new enrollments for their miles program

July 11, 2008

By: Eyeing Marketing 

Text marketing is brand new in the streets of marketing and some of our peers are taking advantage of it. But, do you remember the old days (which is not long ago) when companies only used texting to inform their customers about updates.  Times have changed folks and companies (marketers) are finally waking up up from their nap......Haaaallllleeeeluuujjjaaah.....and are beginning to use texting as a marketing tool.


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Popular articles

Promotions that Rock And Suck

Billboard Ads

Jetblue Billboard

May 28, 2008

By: Eyeing Marketing 
 
Jetblue has a new ad campaign that has been hitting the streets the last couple of weeks and I can describe it with one word.....DUMB!  Every time I see their ads when the bus passes by or while I ride the subway, I shake my head wondering how the hell did their agency con them into approving this campaign.  However, it wasn’t until last week when  Jetblue truly made me speechless when I saw their billboard ad on the highway that said in big letters….”THANK YOU FOR NOT FLYING.”   I love to travel, so as a consumer and not as a marketer, I reacted and asked myself why the heck are they thanking me for not flying with them.

Why would an airline company thank people for notflying?

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Promotions that Rock And Suck

Print Ads

Print Ads for the Gay Market – Wamu, Diet Pepsi, Avis, Travelocity, Orbitz, Bud Light

April 16, 2008

 

By: Eyeing Marketing 

By now, most of you know that the gay market is booming and many big corporations are rushing to get a piece of the pie.  However, marketing to the gay community didn’t happen over night and required research and agencies that specialized in marketing to this market.  All this required a lot of $$$$, so of course Mom and Pop stores couldn’t just jump in the pool with the big boys.  This is“one” of the reasons why you only see advertisements of big corporations in gay magazines and events.

Here are some examples of print ads from Washington Mutual,Diet Pepsi, Avis, Travelocity, Orbitz, and Bud Light.....

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Promotions that Rock And Suck

Promotional Taglines and Slogans

Company Slogans/Taglines

March 19, 2008

By: Eyeing Marketing

How many of you have a slogan/tagline for your company and/or product?  As i browsed the internet today looking at different websites from all industries, I was able to answer that question on my own.....NOT MANY OF YOU!  Ummmm......let me ask you a couple of questions marketers, if someone saw your logo for the first time would they know what you offer?  What do you want your market to remember you as…a name or an expert of your field?  When someone’s visits a webpage, what do you think they normally pay attention to? 

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