<?xml version="1.0" encoding="UTF-8"?>
<article>
  <category-id type="integer">3</category-id>
  <content>&lt;p&gt;&lt;span style=&quot;font-family: Arial;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-family: Arial;&quot;&gt;&lt;img height=&quot;129&quot; width=&quot;300&quot; alt=&quot;&quot; src=&quot;/uploads/Image/DISAPPOINTMENT%20AWARD%20IMAGE.jpg&quot; /&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
When you attend a conferences or an expo, what type of people do you see at the event?&amp;nbsp; Most likely, you would see people of different races, gender, and ages.&amp;nbsp; Right?&lt;br /&gt;
&lt;br /&gt;
Since a conference or an expo gathers a diverse crowd, shouldn&amp;rsquo;t the marketing of this type of event represent the people who attend it?&amp;nbsp; We think so!&lt;br /&gt;
&lt;br /&gt;
We&amp;rsquo;re very disappointed at the International Franchise Expo for not including diversity into their marketing promotions, especially since they attract a diverse crowd.&amp;nbsp; &lt;strong&gt;Here&amp;rsquo;s how we can prove it, check out their brochure! &lt;/strong&gt;&lt;br /&gt;
&lt;/span&gt;&lt;a href=&quot;http://www.ifeinfo.com/enews/intBrochure/IFE10_Intl_Att_Brochure.pdf&quot;&gt;&lt;span style=&quot;font-family: Arial;&quot;&gt;http://www.ifeinfo.com/enews/intBrochure/IFE10_Intl_Att_Brochure.pdf&lt;/span&gt;&lt;/a&gt;&lt;span style=&quot;font-family: Arial;&quot;&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;span style=&quot;font-size: large;&quot;&gt;&lt;span style=&quot;color: rgb(255, 102, 0);&quot;&gt;&lt;strong&gt;JUDGE&amp;nbsp;FOR&amp;nbsp;YOURSELF&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;Print Ad&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;img height=&quot;640&quot; width=&quot;468&quot; alt=&quot;&quot; src=&quot;/uploads/Image/intl%20fran.jpg&quot; /&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-family: Arial;&quot;&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;Homepage&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-family: Arial;&quot;&gt;&lt;strong&gt;&lt;img height=&quot;376&quot; width=&quot;640&quot; alt=&quot;&quot; src=&quot;/uploads/Image/intl%20franchise%20expo%20website-1.jpg&quot; /&gt;&lt;/strong&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;&lt;/p&gt;</content>
  <created-at type="datetime">2010-02-01T18:24:19Z</created-at>
  <date type="date">2010-02-11</date>
  <id type="integer">243</id>
  <publish type="boolean">true</publish>
  <subtitle></subtitle>
  <tags>diversity in marketing, diversity in advertising, minority marketing</tags>
  <teaser>&lt;p&gt;&lt;span style=&quot;font-family: Arial;&quot;&gt;When you attend a conferences or an expo, what type of people do you see at the event?&amp;nbsp; Most likely, you would see people of different races, gender, and ages.&amp;nbsp; Right?&lt;br /&gt;
&lt;br /&gt;
Since a conference or an expo gathers a diverse crowd, shouldn&amp;rsquo;t the marketing of this type of event represent the people who attend it?&amp;nbsp; We think so!&lt;br /&gt;
&lt;br /&gt;
International Franchise Expo.....................&lt;/span&gt;&lt;/p&gt;</teaser>
  <title>International Franchise Expo&#8217;s Print ad and Website</title>
  <updated-at type="datetime">2010-03-11T06:26:18Z</updated-at>
  <view-count type="integer">100</view-count>
</article>
