5
<p><span style="font-family: Arial;"><em>By: Eyeing Marketing</em><br />
<br />
With an unemployment rate of 9.5% (as of June 2009 according the Bureau of Labor Statistics), there are millions of folks that are struggling financially. Of course, when someone is placed in a bad financial situation they tend to change their buying patterns and look for ways on how to reduce their cost in order to stretch every dollar – turning to coupons. <br />
<br />
Of course, companies don’t want to lose any or anymore revenue, so in order to entice people to purchase from them they offer discounts - coupons. Coupons have been around for a very long time and it all began with print coupons. However, times have changed and now coupons are also available online. Online coupons have revolutionized the world of coupons, but in a good way. This is a great example on how a valuable marketing tool adapted to change.<br />
<br />
So, what’s better – online or print coupons? You can answer that question for yourself!<br />
<br />
<span style="color: rgb(0, 0, 255);"><strong>Online Coupons</strong></span><br />
<br />
There is no discrimination with online coupons - any product or service in any industry can use them. Patrick Crisp from coupons.com says “Online coupons are more effective at reaching the majority of consumers who spend time on the Web. Newspapers are shrinking, and some sadly closing, around the country due to declining circulations and increased operational costs. As people turn to the Internet for their news, it makes sense to offer online coupons too.” <br />
<br />
Mr. Crisp continues by saying that:<br />
</span></p>
<p><span style="font-family: Arial;">• Newspapers are reaching 49% of households on 2008, down from 68% in 1998 and down from 61% in 2004 (Newspaper Assoc of America). In contrast, Internet penetration is growing, reaching 75% of households in 2008 (Pew Internet and American Life Project).<br />
• Redemption rates for newspaper coupons continues to decline (CMS Trends 2007) at less than 1%.<br />
• Redemption rates for Coupons.com coupons is 18%.<br />
• Users of online coupons includes an audience that you cannot reach with traditional printed coupons.<br />
<strong><br />
How can you promote Online Coupons?</strong><br />
<br />
Marketers have different options on how they can provide online coupons to their audience. For example, marketers can promote a coupon in a banner ad (see Dominos Pizza banner) on a website, email, or e-newsletter (yours or 3rd party) as well as a search engine ad. The marketer has the option to either incorporate the discount code on the promotion itself or create a landing page that provides that information.<br />
<br />
Marketers can also use services that distribute coupons for example, coupons.com, retailmenot.com, fatwallet.com, coolsavings.com, and many others. To find a list of companies, simply do a search online and type “online coupons.” <br />
<span style="color: rgb(0, 0, 255);"><strong><br />
Print Coupons</strong></span><br />
<br />
Although, online coupons are the “new trend” these days, print coupons will always be here to stay. Print coupons continue to allow marketers to reach their demographics, especially those who are not tech savvy and not internet users. Believe or not folks, not everyone uses the internet. Plus, there are people who prefer print over online, which is why it’s important to offer your coupons in a variety of ways.<br />
<strong><br />
Where can you promote print coupons?</strong><br />
<br />
-Back of the grocery receipt<br />
-Coupon booklet mailer<br />
-Postcards/direct mail piece<br />
-Newspapers <br />
-Inserts <br />
-Fliers<br />
<span style="color: rgb(0, 0, 255);"><strong><br />
How to decide?</strong></span><br />
<br />
The answer depends on your target market and how they respond – online or print. <br />
<br />
If you’re a marketer that hasn’t tried online coupons, then it’s something that should be considered in the future. It’s’ always important to continue to test new methods to see what works. <br />
<br />
At the end, you want to use the method that gives you results – revenue! <br />
<br />
</span></p>
2009-07-02T15:35:10Z
2009-07-02
175
true
marketing coupons, consumer coupons, coupon promotions
<p><span style="font-family: Arial;"><em>By: Eyeing Marketing</em><br />
<br />
With an unemployment rate of 9.5% (as of June 2009 according the Bureau of Labor Statistics), there are millions of folks that are struggling financially. Of course, when someone is placed in a bad financial situation they tend to change their buying patterns and look for ways on how to reduce their cost in order to stretch every dollar – turning to coupons. <br />
<br />
Of course, companies don’t want to lose any or anymore revenue, so in order to entice people to purchase from them they offer discounts - coupons. Coupons have been around for a very long time and it all began with print coupons. However, times have changed and now coupons are also available online. Online coupons have revolutionized the world of coupons, but in a good way. This is a great example on how a valuable marketing tool adapted to change.<br />
<br />
So, what’s better – online or print coupons? <br />
</span></p>
Online Coupons vs Print Coupons
2010-03-10T04:43:14Z
344