Find out how the Fairfax Community Church is trying to persuade the young to join their services (church)!

By: Eyeing Marketing Religion organizations operate like a business - they have a yearly budget, operational expenses, customers (followers) they have to keep happy in order to persuade them to come back, attract new prospects (followers), and find ways on how to connect with their constant changing behavioral market.  Whoever thought religious organization have it easy….they’re wrong! One of the issues religion organizations face is persuading the young to be excited and involved in some way with the institution.  Religion is fun, right kids?  So, how can religion compete with the activities that get kids excited - movies, sports, and video games?  Easy, join the fun!  Today, it’s important that religion institutions adapt to the changing society and do things that people like in order to continue to build a connection with their audience.  Not only is it important to adapt to change, but it’s also important that religion organizations create a marketing strategy that allows them communicate their new and improve message. Fairfax Community Church is trying to reach the young folks by creating services that combines both “fun” and religion.   Bravo!  Here’s how it works – attend a service and watch a fun movie.  After the movie, they’ll be a discussion about the film and how it relates to one’s life. Pretty clever! Now, let’s talk about marketing.  Instead of promoting these so called movie events as services, they’re portraying these services as entertainment gatherings.  Good job!  Kids will definitely react and connect to a promotional campaign that deals with entertainment rather than 2 hours talking about God, right?  Plus, it makes it easier for parents to persuade their child to attend the services. Fairfax Community Church gets two thumbs up for the design of their postcard – trendy and hip.  The look and feel is important when targeting a young audience, because the design will dictate if the viewer should pick up the promotion and read it.  Remember, kids like entertainment so the promotion has to resemble to the things they like!   SEE FOR YOURSELF Front of the Postcard <img height="640" width="472" src="/uploads/Image/fairfax%20community%20church%20postcard_0001.jpg" alt="" /> Back of the Postcard <img height="475" width="640" src="/uploads/Image/fairfax%20community%20church%20postcard_0002.jpg" alt="" /> Marketers – It’s always important to adapt to change because it’s the only way you’re going to continue to connect with your audience.  Always embrace change because it allows “us” marketers to try new techniques and messaging, as well as help us improve our marketing.  It’s time to show our market that we truly know who they are and understand them.  Happy Marketing!

2010-02-03T16:07:37Z

2010-02-03 244 true marketing ideas, new marketing ideas, new marketing techniques, email campaing ideas By: Eyeing Marketing Religion organizations operate like a business - they have a yearly budget, operational expenses, customers (followers) they have to keep happy in order to persuade them to come back, attract new prospects (followers), and find ways on how to connect with their constant changing behavioral market.  Whoever thought religious organization have it easy….they’re wrong! Fairfax Community Church is trying to........... Find out how the Fairfax Community Church is trying to persuade the young to join their services (church)!

2010-03-10T04:44:57Z