Microsoft’s Facebook Page

GRADE: A- <img height="344" width="640" src="/uploads/Image/Microsoft%20Facebook%20Page.jpg" alt="" /> Overall Interactive: 95% Fans Constantly Writing on their Wall:  Yes!  However, we were surprised to see several people bashing Microsoft on their Facebook page.  We’re happy that Microsoft has not removed those negative postings because it allows their page to be unbiased and gives everyone the opportunity to speak their mind about their products.  Microsoft Constantly Writing on their Wall: Yes, Microsoft constantly writes on their wall about their products – new, free trials, and updates.  However, they lack creativity and don’t include topics that could encourage more interaction from their fans.  Topics that Microsoft could include – what do you like best about Windows 7?  What do you think of the blah blah blah new feature?  Did you see what people are saying about our new product?  Tips on how to better use the Microsoft products.  Of course, there are more topics but these are just a couple of examples. Fans Responding to Posts: Yes, good and bad (bashing). Constantly Updating other Pages (Besides Wall): Average Responds to people’s comments/questions: No, Microsoft is not active and is not responding to people’s postings.  This is very disappointing because they’re missing out on a great opportunity to make a negative response into a positive one. Added Videos:  Yes, they added a few of their social media videos.  Unfortunately, their videos are very cheesy….pretty sad.  Here’s what some people had to say: “Microsoft, you make some cheezy commercials! Bill Gates & Seinfeld, Windows 7 House Party, and now this.  I love the OS (Except WiMo 6.1), and the applications, but you guys need to fire your marketting department!” “wot is this? i didnt see the service at all! all it was is a bunch of ppl using their non-microsoft phones...seriously get ur act together!” “Microsoft needs to work on WindowsMobile! its the worst Mobile OS in the universe! students like iPhones, and the corporate dudes dig the Blackberry, that leaves WM to retards, and they need to get a proper Marketing team, who are not geeky” Added Pictures:  Yes, Microsoft is doing a fantastic job adding pictures of their parties, events, conferences, and workshops. Use it for Feedback/Surveys: Not much, but they should be more pro-active by using their page for market research opportunities….even though, they’ll probably get nasty feedback from unhappy PC users. Reviews/Board Discussions:  Yes – tips, advice, problem solving, and jokes. Includes banners:  No, very disappointing. Included Special Promotions: Yes, free trials for some of their products. Many Followers/Fans: Yes, 81,940! Contest: Yes, but tailored only to college students.  Microsoft needs to produce a contest that includes non-college students.  Anything Unique:  No Areas of improvement SPAM – Microsoft needs to look at their wall and remove the promotional spam offers.  VIDEOS – Stop with the cheesy videos!    FANS – Encourage their fans to be more proactive to help them come up with new ideas on how the company should promote all products in the social media world. NEGATIVE REVIEWS – Since people are bashing Microsoft on their Facebook page, it’s time for them to start fighting back but in a positive manner.  Microsoft needs to show the world and those negative folks that they’re wrong and that Microsoft truly rocks! Judge for yourself: <a href="http://www.facebook.com/Microsoft">http://www.facebook.com/Microsoft</a> Please note:  Depending on when you read this article, the information provided above will not be applicable if Microsoft makes changes to their Facebook page.

2010-01-26T15:20:04Z

2010-01-26 242 true social networks marketing, social networking marketing, blog marketing, social media marketing, social media advice, social media ideas, facebook marketing GRADE: A- Overall Interactive: 95% Fans Constantly Writing on their Wall:  Yes!  However, we were surprised to see several people bashing Microsoft on their Facebook page.  We’re happy that Microsoft has not removed those negative postings because it allows their page to be unbiased and gives everyone the opportunity to speak their mind about their products.  Microsoft Constantly Writing on their Wall: Yes, Microsoft constantly writes on their wall about their products – new, free trials, and updates.  However, they lack creativity and don’t include topics that could encourage more interaction from their fans.  Topics that Microsoft could include – what do you like best about Windows 7?  What do you think of the blah blah blah new feature?  Did you see what people are saying about our new product?  Tips on how to better use the Microsoft products.  Of course, there are more topics but these are just a couple of examples. What else?  Click on full story to find out! Microsoft’s Facebook Page

2010-03-11T06:18:36Z