Eyeing Marketing

Gillette's Clear Shield Deodorant Print Ad

Eyeing Marketing — Wed, 10 Mar 2010 00:00:00 +0000

Diversity award or disappointment....click full story to find out!

Promotional taglines that are catchy, fun, and connection builders!

Eyeing Marketing — Tue, 09 Mar 2010 00:00:00 +0000

Find out what NBC's new show Parenthood, Wisconsin Cheese, and Febreze Sport said to their audience that rocked our world!

Kmart's Twitter Page

Eyeing Marketing — Mon, 08 Mar 2010 00:00:00 +0000

Grade: B+

Constant Updates: Yes, Kmart is doing a great job updating their Twitter page on a daily basis.

Fantastic Updates

150+ channels of HD & wide range of Latino & International programs w/ DISH Network. Plus a $50 Kmart gift card. See associate in store.

What else? Click on full story to find out!

GoDaddy's Facebook Profile

Eyeing Marketing — Tue, 23 Feb 2010 00:00:00 +0000

Grade A-

Overall Interactive: 95%
Fans Writing on their Wall: No, a complete disappointment. GoDaddy needs to find a method to get their fans to interact on their page by either asking questions, concerns, or to say good/bad things about the organization and/or services.
GoDaddy Constantly Writing on their Wall: Yes, GoDaddy is writing on their wall on a daily basis. However, they’re not posting frequently – average is 1-3 postings per day. GoDaddy could increase its postings with the recommendations we provided above. Nevertheless, they are doing a great job providing tips, education (truth about certain myths), updates on their services/company, company donations ($500k to Haiti), and about their employees.
Fans Responding to Postings: Very few.

What else? Click on full story to find out!

Cars.com uses an email promo to persuade prospects to visit their site before purchasing a car. Was it good or bad?

Eyeing Marketing — Tue, 16 Feb 2010 00:00:00 +0000

Emails should be simple and to the point. Right, marketers? After all, this makes it easier for the receiver to view what you have to offer as the person skims through his/her inbox. However, it’s not just about creating a simple email to state the facts and benefits….oh, no! It’s also about substance – ya know, back-up data/information to prove your claims!

Cars.com sent a promotional email.........

International Franchise Expo’s Print ad and Website

Eyeing Marketing — Thu, 11 Feb 2010 00:00:00 +0000

When you attend a conferences or an expo, what type of people do you see at the event? Most likely, you would see people of different races, gender, and ages. Right?

Since a conference or an expo gathers a diverse crowd, shouldn’t the marketing of this type of event represent the people who attend it? We think so!

International Franchise Expo.....................

Safeway Twitter Page

Eyeing Marketing — Wed, 10 Feb 2010 00:00:00 +0000

Grade: B

Look & Feel: Good!
Constant Updates: Yes, Safeway is doing a great job updating their Twitter page on a daily basis. However, they only tweet once a day and mostly on saving tips and discounts. Safeway does a great job using Twitter as a customer service tool, as well updates on customer concerns and how people can submit comments about a specific store, etc. Nevertheless, Safeway needs to tweet more than once a day on other topics. For example: more recipes (each week can be a theme), how to use the products they sell to save money/environment, how to pick the right food for their family, how to cook a meal within a budget, etc.

What else? Click on full story to find out!

Find out how the Fairfax Community Church is trying to persuade the young to join their services (church)!

Eyeing Marketing — Wed, 03 Feb 2010 00:00:00 +0000

By: Eyeing Marketing

Religion organizations operate like a business - they have a yearly budget, operational expenses, customers (followers) they have to keep happy in order to persuade them to come back, attract new prospects (followers), and find ways on how to connect with their constant changing behavioral market. Whoever thought religious organization have it easy….they’re wrong!

Fairfax Community Church is trying to...........

Microsoft’s Facebook Page

Eyeing Marketing — Tue, 26 Jan 2010 00:00:00 +0000

GRADE: A-

Overall Interactive: 95%
Fans Constantly Writing on their Wall: Yes! However, we were surprised to see several people bashing Microsoft on their Facebook page. We’re happy that Microsoft has not removed those negative postings because it allows their page to be unbiased and gives everyone the opportunity to speak their mind about their products.

Microsoft Constantly Writing on their Wall: Yes, Microsoft constantly writes on their wall about their products – new, free trials, and updates. However, they lack creativity and don’t include topics that could encourage more interaction from their fans. Topics that Microsoft could include – what do you like best about Windows 7? What do you think of the blah blah blah new feature? Did you see what people are saying about our new product? Tips on how to better use the Microsoft products. Of course, there are more topics but these are just a couple of examples.

What else? Click on full story to find out!

Disney is all about giving, but this time not with money!

Eyeing Marketing — Tue, 19 Jan 2010 00:00:00 +0000

By: Eyeing Marketing

Every year, companies throughout the world give money to charities as a way to give back to the community. Some companies are very open about their contributions and others don’t care for the attention. Heck, as long as companies give that’s all that matters. However, giving back to the community doesn’t always involve money. There are certainly other ways to give back and not only by you but also by your customers and prospects.

Disney promoted their new volunteering campaign that...................