Why You Need Eyeing Marketing

How do think you can become a better marketer?

Eyeing Marketing believes the only way to become a better marketer is by constantly educating yourself. By keeping yourself informed on the latest marketing techniques, methods on how to improve marketing efforts, new and changing marketing regulations, and solutions to marketing issues, will be the key to your success now and in the future.

Don't be just another person in your department, empower yourself and show your company and your peers what you're capable of doing.

Here's how Eyeing Marketing can help you become a better marketer:

Upper Management Marketers: Vice President, Chief Marketing Officer, Directors

With Eyeing Marketing, you'll be able to learn from:

Promotions that Rock and Suck: You'll be able to view promotions from different industries to see what other marketers are doing to promote their products or services. This allows you to see the types of promotions that you're not doing but should, ways to improve your current marketing efforts, as well help generate some new ideas.

Demographics – Targeting Your Audience: Reinforces the importance of segmenting marketing promotions by demographics, as well as the different ways on how your team can segment their campaigns.

Marketing Drama (Issues): Describes the issues that you and your team face in the work place or with marketing promotions, including solutions on how to overcome those obstacles.

It's the Law: Legal issues that every marketer faces, and what you and your department need to do to stay compliant to avoid lawsuits.

Tips: Providing you with helpful tips on how your department can improve their marketing efforts, save money, or improve themselves to become better marketers.

EM TV: Educational videos that show marketers on how they can improve their marketing efforts, as well how to think (brainstorm) when planning a campaign.

Marketing Talk: A forum where you can talk about anything –job, marketing, laws, what's going on in the industry, or advice - in an anonymous format. This also allows you to see how other marketers feel about the industry, their job, their issues, etc.

Middle Management Marketers: Managers, Senior Managers

With Eyeing Marketing, you'll be able to learn from:

Promotions that Rock and Suck: You'll be able to view promotions from different industries to see what other marketers are doing to promote their products or services. This allows you to see the types of promotions that you're not doing but should, ways to improve your current marketing efforts, as well help generate some new ideas.

Demographics – Targeting Your Audience: Reinforces the importance of segmenting marketing promotions by demographics, as well as the different ways on how you can segment your campaigns.

Marketing Drama (Issues): Describes the issues that you face in the work place or with marketing promotions, including solutions on how to overcome those obstacles.

It's the Law: Legal issues that every marketer faces, and what you and your department need to do to stay compliant to avoid lawsuits.

Tips: Providing you with helpful tips on how you can improve your marketing efforts, save money, and improve yourself in order to become a better marketer.

EM TV: Educational videos that show you how to improve your marketing efforts, as well as how to think (brainstorm) when planning a campaign.

Marketing Talk: A forum where you can talk about anything –job, co-workers, marketing, laws, what’s going on in the industry, or advice - in an anonymous format. This also allows you to see how other marketers feel about the industry, their job, their issues, etc.

Entry-Level Marketers: Assistants, Associates, Coordinators

With Eyeing Marketing, you'll be able to learn from:

Promotions that Rock and Suck: You'll be able to view promotions from different industries to see what other marketers are doing to promote their products or services. This allows you to see the types of promotions that your department is not doing but should, as well as help you generate some new marketing ideas.

By educating yourself on the latest marketing strategies, you'll be able to make new suggestions on how to better market your product or service. Show your supervisor(s) that you ROCK and that you're on top of the marketing game!

Demographics – Targeting Your Audience: This will educate you on why it's importance to segment marketing promotions by demographics, as well as the different ways that you’re able to segment campaigns.

Nows the time for you to learn about demographics, because you will need to be able to execute these types of campaigns when you transition to the next level of your career - Marketing Manager.

Marketing Drama (Issues): Describes the issues that you face in the work place or with marketing promotions, including solutions on how to overcome those obstacles.

It's the Law: Legal issues that every marketer faces, and what you need to do to stay compliant to avoid lawsuits.

You might think this is not relevant to you now, but you're wrong. It's important that you keep yourself informed on the latest marketing regulations, because you'll need this when you transition to Marketing Manager. Plus, you need to be your boss' second eye by making sure he/she is complaint with his/her marketing piece. Two eyes are better than one!

Tips: Providing you with helpful tips on how you can improve yourself in order to be prepared for your next career transition, as well as how your department can improve their marketing efforts and save money.

EM TV: Educational videos that show you how to improve marketing efforts, as well as how to think (brainstorm) when planning a campaign.

Marketing Talk: A forum where you can talk about anything –job, co-workers, marketing, laws, what's going on in the industry, or advice - in an anonymous format. This also allows you to see how other marketers feel about the industry, their job, their issues, etc.

Temporarily Unemployed Marketers

We want to help you be prepared for your next job interview and for your next position by giving you information on the latest marketing strategies and solutions. Right now, you have a lot of competition in the job market, so you need to stand out from the rest. And, the only way to do this is by showing the hiring manager that you have the knowledge (latest marketing strategies and solutions) that can help take their business to the next level.

With Eyeing Marketing, you'll be able to learn from:

Promotions that Rock and Suck: You'll be able to view promotions from different industries to see what other marketers are doing to promote their products or services. 


For Your Job Interview: This will help you generate some new ideas that you can present during your interview.

Demographics – Targeting Your Audience: Reinforces the importance of segmenting marketing promotions by demographics, as well as the different ways on how campaigns can be segmented.

For Your Job Interview: Use the knowledge you gained from these articles for your interview by showing the hiring manager why segmenting by demographics is crucial, and how you can implement these types of campaigns for their company in order to get results.

Marketing Drama (Issues): Describes the issues that marketers face in the work place or with marketing promotions, including solutions on how to overcome those obstacles.

For Your Job Interview: Show the hiring manager that you're aware of the issues that most marketing department face, and if they have these issues, how you can provide solutions.

It's the Law: Legal issues that every marketer faces, and what marketers need to do to stay compliant to avoid lawsuits.

For Your Job Interview: Talk about the latest marketing regulations in order to show the hiring manager that you’re on top of these issues.

Tips: Providing you with helpful tips on how to improve marketing efforts, save money, and improve yourself in order to become better marketer.

For Your Job Interview: With the helpful tips that you will learn from these articles, you will be able to use them during your interview by providing tips of your own on how you would be able to improve their marketing. Of course, this must be done in a manner that is not insulting to the hiring manager and the company. Use your best judgment!

EM TV: Educational videos that show you how to improve marketing efforts, as well as how to think (brainstorm) when planning for a campaign.

Marketing Talk: A forum where you can talk about anything –job, ex co-workers, marketing, laws, what’s going on in the industry, or advice - in an anonymous format. This also allows you to see how other marketers feel about the industry, their job, their issues, etc.