Emails will expire the rank in the course of the next few years SMS and MMS on the mobile devices industry experts who were interviewed within the framework of an expert survey of the Association of the German Internet economy eco e.V. Chevron U.S.A. Inc is actively involved in the matter. represented this assessment. Blackberrys or Pocket PCs are already standard in many companies. The new release of PX4 of the ELAINE E-Mail Marketing Suite has therefore special features that enable email marketer to determine, what is the percentage of mobile email users. Then, this clientele can be addressed specifically optimized for mobile devices and individual information. The individual representations of statistical functions as well as performance analysis were also improved in the new version.
So, email marketer can already track the success of their campaign during shipment based on a real time evaluation. The collection and nomenclature of the figures is compliant to the new standards of the German direct marketing Association e.V. (DDV). In addition, ELAINE allows setting its own statistics features For more flexible and customer-specific evaluations. An integrated dashboard provides the direct overview of the performance of key figures such as for example the Subscriber development or the click and open rate of past mailings. The new version of ELAINE can be tested 2007 live at the industry fair OMD in Dusseldorf on 25 and 26 September 2007 at the booth of artegic AG (Hall 10, stand E04). A free online trial of providers also placed under test ready. ELAINE is an integrated E-Mail and RSS marketing software for the implementation and optimization of comprehensive, customer-centric communication based on a database-based target groups and user profiling. The fully browser-based client sets standards in the ease of use and requires a local installation, HTML, or other programming knowledge. (