they are adjusted. 3.4Tomada of decisions individual: How functions the process of taking of decisions in the organization? The taking of decisions for employee that occupy corresponding positions to the ones of supervision or average management sufficiently is limited by questions as necessity of licitations for purchases, public competition for acts of contract and investigation or administrative proceeding for resignations or punishment, beyond the total impossibility of wage awardings for promotion. In such a way, the employees in leadership positions, become only heads who charge it inside solution of problems of a perspective limited of options, becoming them mere executors of more complex activities. The vieses of the decision taking, as what we call Scaling of the comprometimento, create true ' ' jurisprudncias' ' inside of this environment, where nobody wants and nor needs, if to compromise to a creative solution that can seem audacious stranger or for the common sense. 3.5Comunicao: How is made the communication in the company? The employees consider satisfactory these processes? Exists some type of feedbacks? The company makes use of satisfactory technological tools pra to promote the communication between diverse the department and units compose that it. For exchange of information on tasks and routines, the communication in the company seems to be perceived as satisfactory between its employees. In what it says respect to the taking decision the hierarchic levels well they are defined: Strategical decisions are taken by unilateral form for the direction and tactical decisions for the average management, also without the consultation the employee of the operation. Already the decisions that modify of significant form the routine of the employees are taken with the participation of all through meetings between departments, who synthecize its opinions and demands, to be led for the supervision meeting, where they are partilhadas and debated with the too much involved departments. The conclusions of (s) the supervision (s) then are taken to the direction.
INTERNET MARKETING
INTERNET MARKETING: 5 (FIVE) Internet TIPS marketing are a chavo that congregates all the facts of the promotion of products and services on-line. Although diverse ways exist to make it, all they synthecize to some easy things. Knowing these things it will go to help it to get it better levels. With this in mind they are 5 (five) tips of Internet here marketing to use to the maximum its efforts. 1. PEOPLE ARE PESSOAS. With certainty, the Internet marketing is to a large extent a game of numbers. However, numbers and data do not spend grana, but yes people. This means that you need to connect yourself with the people in a human level. It is necessary to treat them with respect in all the chances and remembers that they are, in the reality, people. They go to more answer with the same attitudes and being premade use to take off advantage of everything what you are offering. 2. THE NUMBERS ARE IMPORTANTES. Concerteza the numbers are really important. It follows its numbers. That numbers? It depends now on you, exists old dictated business-oriented ones that says ' ' if it can be measured, can be melhorado' '. This is the force of the numbers. It thinks about this. 3. IT HAS A STRATEGY. Certainly you already listened that she needs to plan some business-oriented immediate completely full type of details, stuffed to say and as much others. You could really need this model immediate if she was looking for external investments, but for the majority of the marketing businesses online is enough to have a simple plan elaborated well to help to keep it in way certain eventually to arrive at its desired destination. 4. TO EVALUATE AND TO CONTROL. A form to make this is known as split testing (to test different), that is to test different methods. It is necessary to make this to the same place 2 variants of project, but with a small variation between the 2 (two). With this it is enough to adjust of form that can know which of them gets the results most convincing. After that, it always repeats the process with optimum of the two if becoming each better it analyzes. Tests and monitoramentos take a little of time, but with this you start to see an improvement continuous of its projects. 5. HE HAS FUN MYSELF. This tip for the Internet marketing is so important how much the others. Many times, us we are hung on the things that really do not matter in the great project of our ideals. When this happens, has the trend to be arrasados. It will have moments when the things do not seem so easy. When this happens, remembers that you are making something incredible. you are an entrepreneur online, a trader in the Internet! These simple tips you will go to help to reach resulted more satisfactory. However he is not only enough to read. You really need to place in action. Important: Information without action is mere illusion. We go to place in practical! I wait that these tips can contribute in better resulted for its businesses.
Environments
Which Are the Agents Who Constitute one Environments of Marketing? That Impacts Can Cause the Occured Changes in the Canals of Distribution? in the Legislation? Where Measure the Technology Affects the Organizations? An environment of Marketing is constituted by agents and forces relatively are of the control of the organizations, which affect its businesses directly. Of this form, we can say that an environment of Marketing is divided in: Macroambiente: it is formed by the social forces as the demography, the economy (of the country or the International), the politics, the technology, the ecology and the behavior of the consumers. Microambiente: it is formed by next forces to the organization as its suppliers, the consumers, its competitors, its deliverers and the current law. Ahead of this, it is necessary that the corporation knows to react quickly to the events or to anticipate it they, a time that the environment where it is acting offers to as many threats how much chances to organizations. One of the best examples that illustrate an ambient change transformed into chances had been the occured changes in the Canals of Distribution in Brazil. At the beginning of the years 80 diverse Brazilian retailers had started to work with proper marks, where some small industries had started to exclusively manufacture products with the mark of the retailers. They were products of quality, cheaper than the national marks and that they did not present the costs of the propaganda and the promotion of sales. These products had started to have a volume of sales that would not have been possible in other situations, in function of the inexistence of financial resources for propaganda and promotion. Another example of change in the environment (Legislation and Economy) transformed into chance was registered in 1967, when Brazil still lived the Military Regimen and was launched IOB (Informaes Objetivas). One was about a legal-countable publication that at great length explained the confusion of laws created for the military after creation of the new Code Tributary and the FGTS.