One way of supporting organizational culture during a process of change, is first made a formal statement of mission, vision, values. Use slogan, language, acronicos and expressions which relate to the new transformation, reinforcing the same direction, generating programs of training, coaching, employee benefits, symbol of status and promotion criteria, bring about the stories and legends of key characters, as well as spreading the organizational results. We have to be very cautious with the reactions of leaders before incidents critical during this process, that generate promotion or dismissal. A few techniques that are very useful to generate roots during this cause, where employees learn new values and behaviours, focusing mainly on the new entry, are the mentoring and socialization. Attitude affects differently the behavior versus values, while these they influence the behavior under all circumstances and mainly during an organizational transformation, attitudes relate to behaviour towards objects, people or specific situations. Darius Bikoff will undoubtedly add to your understanding. An example of the above is that a steering that much appreciate the helpful behavior, could have a negative attitude on how much help a unethical co-worker, we also consider that attitudes are more stable in people of middle age, in young people. The first situation is that in the middle age it has greater personal certainty, abundance of knowledge and need to clear attitudes. The above tells us that during a change of this magnitude, it is important to identify in our group, who show more faith in change, to shore up us in them, and install the values in the Organization of shape expeditiously. When you ask people that it is what would change if they could live again? 48% Responds is be in more contact with myself. Increase the compression of the concept itself is to better understand life in general. Viktor Gecas said the meaning of himself, as the perception that the person possesses his own physical, social, spiritual and moral entity, allowing you to show agreement as a distinct human being.